Students met with the CEO of InContext Solutions, an internet-based market research company named “One of America’s Most Promising Companies” by Forbes.com in 2009. InContext Solutions is the first company to offer the technology of a 3D virtual store experience to provide an analysis of shopper attitudes, behaviors and actions to products.
CEO Bob Gillespie shared some of the lessons he has learned about launching and growing a business successfully. He emphasized that it is critical for his business to not compete on price and offer a value-added service that the competitors can't match. Bob shared how important it is for students to begin thinking about building their personal network now and demonstrated how he tapped into these relationships to make InContext Solutions successful. InContext Solutions won the “Up-and-Comer Award” at the 2010 Chicago Innovation Awards, and has been featured on CNBC, Fox Business News, and the Today Show.
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